The importance of video in marketing your business cannot be over-stated. Potential customers and visitors to your website are more likely to buy your product or service if there is a video there explaining or showing what you do.
There are many applications for video but here are just three to get you thinking…
People retain more information visually than on the page. Web videos help visitors to your site understand your product or service quickly and easily. For example, a video on a local networking group uses real-life experiences to emphasise the benefits to freelancers and small business owners
If you need more time to feature your product or product range, a longer video gives you and potential customers a more in-depth view. If you are an hotel owner, a well-shot video brings alive the services you offer much more than static images.
How-Tos and Training
Online videos that explain how to use your product or train sales staff help you retain customers and enhance your brand