Starting a business

How to write a winning Business Plan – Outline

1. Cover Page

Always have a cover page with the name of the business and main point of contact. Add any other useful links such as website, social media accounts etc.


A contents page helps the reader navigate your document. Stick to section headings – it’s only a short document not a 500 page text book


This is where you tell the reader what you REALLY want them to know. This should be short (no more than 2 pages) and packed with sales points about your business: what’s great about your product or service, why it’s unique. Why you started it. If you’re looking for funding, tell them how much and why.


Some history about the business and why you started it in more detail (but not too much)


Go deeper into what you said in your executive summary. Be passionate, show them you care about what you do and how you want to make it a success.

  • Business ownership / legal status and reason for that status
  • Capital structure, stakeholder/owners’ stake
  • Owners’ vision and mission statement
  • Description of activities and any future activities
  • Key strengths, competitive advantages or any Unique Selling Points
  • Goals [short, medium and longer term]
  • Business Objectives for first year
  • Outline of strategy for success
Starting a business

Writing a business plan 101

All you need to create a strong business

This template contains all the elements you need to create the first steps towards building a brilliant business. The plan that will express your thoughts and ambitions in a way that will attract investment and create a unique market position.

What you will get is:

  • A clear and concise vision that will define exactly what your business is all about.
  • A mission statement or Unique Selling Proposition that identifies what makes your business special – and why people should buy from you.
  • A set of measurable goals and objectives to guide your business and keep you on track.
  • A defined target market – Who your customers are, or will be.
  • Strategies and tactics to grow your business that are tailored to YOUR goals.
  • A cohesive plan that takes into account all of the parts of your business – and how they relate to each other